Platform One
Your business can run without you.
Right now it can't, and you already know that. What you don't know is which one thing is stopping it. We find that, fix it with you, then prove it moved.
See what it would findWhat we do
Find it. Fix it. Follow through.
One thing is holding the rest in place. We find which one, fix it with you, then measure again and show you it moved.
The constraint moves as you grow.
Most owners are still solving the last stage's problem. Find your revenue band and read across.
Tap your revenue band
These are the odds, not your answer. Your business is capped by one of these, and the band tells you which is most likely. It does not tell you which is yours. That is what the audit is for.
It's called Baseline.
A full audit of your whole company.
The deepest look at your business you have ever had.
Three sectors over 0.6. All three resolve to the same desk.
We measure where your company actually is before anyone changes anything.
Everyone answers separately. No names on the answers. What comes back is the distance between what you believe and what your people know.
That distance is the constraint, and it is costing you money today.
What it covers
Three steps outside. Five sectors inside.
A racing lap is timed in sectors, because that is the only way to see which part cost you the race. We score a business the same way. Most owners are sound in four and losing in one, and almost nobody is losing where they expect.
- S1FinanceWhere the money actually goes, and what it costs to find out late.
- S2MarketingWhether new business arrives predictably or by luck, and whether the agencies and lead-gen firms you pay for are actually producing.
- S3PeopleWho the work really depends on, and what stops without them.
- S4OperationsHow the work moves, against how it is supposed to.
- S5PerformanceWhether any of it is measurably better than last quarter.
Three steps, every time. Find it. Fix it. Follow through.
Most firms do the first one and call it a job. Almost nobody can do the third at all. Step one takes as long as your company is complicated, and we will tell you that number before we start.
We audit the business, then sit down with you
You answer first, then your partners, then your team. Nobody sees anyone else's answers.
Plenty of owners stop here and go fix it themselves. That's a fine place to stop.
We come in and run the fix with you
A small senior team works your business alongside your people until the problem is gone. Nobody hands you a plan and leaves.
We measure again and show you it actually moved
Almost nobody else can do this, for a boring reason: they never measured you before they started. We did, in step one.
The number either moved or it didn't.
What the weeks look like
We are in the business every week.
Every Monday, this lands in your inbox.
- Give Marcus final sign-off on quotes under $10k. Tell the team in writing, not in a meeting. This is the single biggest thing on your list.
- Pull the last ten reworked jobs. Two of us will be on the call. We are looking for what all three job types share.
- Ask Dana to write down the two things only she can do. Fifteen minutes. We will use it next week.
Most consulting hands you a plan and leaves. The rest sits in a folder.
We're in the room. You get us for the week, then the next week, until it's fixed. The email is just how the week gets written down.
Quoted per company, approved by you before anything starts. The weekly work is priced separately and begins in the six figures a year.
Somebody who has built and sold companies, not just advised them.
structured, advised
and exited
more than once
Founded, scaled and exited companies across finance, real estate, technology and education. Roll-ups, re-caps, and a few deals walked away from that looked good on paper and would have killed me.
Sat across from family offices, funds and institutional investors in the US and the Middle East. Raised, structured or advised on over a billion dollars.
The pattern that stuck was never about the money. It was watching what actually stops good companies from growing, and how rarely it is the thing the founder is focused on.
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Founder · Align Equity Group, Lot 29 Capital, The Wealth Circle, The Come Up
- —
Author · Capital Is the Game, a number one Amazon new release
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Board · Chairman's Society, Make-A-Wish Southern Florida
- —
Licensed · Series 65 and 63. Relevant to the regulated work, and not the reason anyone hires us.
Why us and not them
Senior people only. A fraction of the disruption.
The old firms put eight people in your building for six months and bill you for all of them. Most are learning your business on your money.
We send the people who will be in the room when the finding is delivered, and nobody else. No pyramid of analysts. No junior working out what your company does.
One person reads every account. That person signs their name to every finding and defends it in front of you.
The method existed
before the product.
Both books were written before Platform One took a single client. The audit is what happens when you stop writing the pattern down and start measuring it.
Start here
You already suspect
something. Find out.
Send one paragraph on what you think is holding the business up. You get a reply from Nick with a straight answer on whether the audit would settle it, what it would cost for a company your size, and what we would expect to find. If an audit is the wrong instrument, we say so.
We take a handful of engagements at a time, because step three puts our own people inside your business. Every enquiry is read by Nick. See a worked example